Nursing home · Goldsboro, NC
Willow Creek Nursing and Rehabilitation Center
2401 Wayne Memorial Drive, Goldsboro, NC 27534 · (919) 736-2121
Willow Creek Nursing and Rehabilitation Center is a 200-bed for-profit nursing home in Goldsboro, North Carolina (Wayne County). It has been certified to provide Medicare and Medicaid services since 1974. On average it cares for 157 residents a day (about 79% of its certified beds). It is part of Principle Long Term Care, a group of 37 nursing homes. CMS gives it an overall rating of 2 out of 5 stars; the average in North Carolina is 3.0.
Ratings
| CMS rating | Stars |
|---|---|
| Overall | ★★★★★ |
| Health inspections | ★★★★★ |
| Staffing | ★★★★★ |
| Quality measures | ★★★★★ |
Staffing
| Staffing | This home | North Carolina avg | US avg |
|---|---|---|---|
| Total nurse hours per resident per day | 3.78 | 3.87 | 3.90 |
| Registered nurse (RN) hours per resident per day | 0.51 | 0.62 | 0.69 |
| Nurse hours per resident per day, weekends | 3.48 | – | – |
| Nursing staff turnover | 63% | 49% | 45% |
| RN turnover | 46% | – | – |
| Administrators who left | 2 | – | – |
Inspections and penalties
| Inspections & penalties | This home |
|---|---|
| Most recent standard health inspection | March 19, 2026 |
| Health deficiencies cited (most recent cycle) | 9 above the state average of 5 |
| …of which from complaint inspections | 7 |
| Federal fines (as reported by CMS) | 3 totalling $15,696 |
| Medicare payment denials | 0 |
Source: CMS Provider Data Catalog, nursing home provider information, Oct 2026 release (CMS Provider Data Catalog: Nursing homes). Ownership: For profit - Limited Liability company. Legal business name: Birch Ltc Group, LLC. Check the latest details and full inspection reports on Medicare Care Compare. How to read these ratings →
Nearby nursing homes
- Goldsboro Rehabilitation and Healthcare Center ★★★★★Goldsboro · 0.7 mi · 130 beds
- O'Berry Neuro-Medical Treatment Center ★★★★★Goldsboro · 4.2 mi · 144 beds
- Mount Olive Center ★★★★★Mount Olive · 15.2 mi · 150 beds
- Greendale Forest Nursing and Rehabilitation Center ★★★★★Snow Hill · 17.2 mi · 115 beds
- NC State Veterans Home-Kinston ★★★★★Kinston · 20.7 mi · 100 beds
- Wilson Healthcare and Rehabilitation Center ★★★★★Wilson · 21.6 mi · 81 beds
Common questions
What is the star rating of Willow Creek Nursing and Rehabilitation Center?
CMS rates Willow Creek Nursing and Rehabilitation Center 2 out of 5 stars overall, with 2 stars for health inspections, 2 for staffing and 4 for quality measures (Medicare Care Compare).
How many beds does Willow Creek Nursing and Rehabilitation Center have?
200 certified beds, with an average of 157 residents a day.
Does Willow Creek Nursing and Rehabilitation Center accept Medicare and Medicaid?
CMS lists it as certified for Medicare and Medicaid. Ask the nursing home about current availability for your coverage.
What is the phone number for Willow Creek Nursing and Rehabilitation Center?
(919) 736-2121. Address: 2401 Wayne Memorial Drive, Goldsboro, NC 27534.
Before you choose
- Visit at different times, including evenings and weekends.
- Ask how many residents each nurse and aide cares for on each shift.
- Read the latest inspection report and ask what has been fixed.
- Ask whether a bed is available for your coverage (Medicare, Medicaid or private pay).